I pose this question at the top of each photograph, “What becomes a Legend most?” And then proceed to answer it at the bottom with a characteristic mix of self-aggrandizement and self-mockery: “Susan Mogul, the septuagenarian, anticipates her first solo museum exhibition.” My “Legend” ad campaign, comprised of three semi-nude portraits with multi-lingual text, confronts the status of a female artist in her seventies. It is also a take off on the mid-20th century ad campaign for Blackglama that featured older female celebrities wrapped in the company’s mink coats. Thus far, I produced this series in English, Polish, Yiddish and Spanish.

Photo Credit: Julie Shafer

Yiddish

English

Polish

The Zacheta National Gallery of Art transformed my “Legend” series into a poster to advertise my solo exhibition at their museum. Thus my take-off on an advertisement was appropriated by the museum to promote my exhibition.