“Less is Never More”, an installation designed as a showroom, mingles personal memoir with visual culture proposing a feminist critique on art, home and modernism. It is comprised of twelve shopping bag prototypes, two digital prints, a grid of seventy-two images, and mid-century furniture and apparel from my home. Each shopping bag in “Less is Never More” is adorned with a significant object from my personal history on one side, while the other side of the bag recounts a relevant anecdote or commentary.

“Less is Never More”, (2019), 16″ x 16″ x 20″
Paper Shopping Bag, Digital Prints & Custom Plastic Handles.

Installation View

 “Free Association” (2019), A Grid of 72 – 5 x 7 in. Digital Prints

“Free Association” (2019), A Grid of 72 – 5 x 7 in. Digital Prints, Detail

Installation View

Barbarella Dress, 1968 and Marimekko Flannel Dress, 1969
Mogul’s Vintage Apparel branded with Mogul Tag.

Marimekko (2019), 16″ x 16″ x 20″
Paper Shopping Bag, Digital Prints & Custom Plastic Handles.

Colombo, (2019), 16 x 20 x 6 in.
Paper Shopping Bag, Digital Prints & Custom Plastic Handles.

Installation View

Photo Credit for all installation shots: Julie Shafer