When I was in elementary school the kids made fun of my last name Mogul, and called me “Mongol” and “Mobilgas”. But when I moved to Los Angeles the response was decidedly different. “Wow, are you a Hollywood Mogul?”

Punning on my own last name, “Hollywood Moguls”, is a series of black and white photo collages (1975–1979) about literally breaking into Hollywood and its iconic landmarks: the Hollywood sign, the Capitol Records building, the historic Pantages Theater. A blossoming feminist in the 1970’s, I took on the guise of numerous “personas” – Moses Mogul, Diesel Mogul, Mogul Queen. And, ultimately transformed these characters into an army of revolutionary women who ruled the city I now called home.

“Hollywood Moguls” were envisioned as billboards and movie posters plastered throughout this radical feminist’s “city of dreams.”

Sunset Strip Billboard, 1975

Mogul Billboard on Sunset Strip #1, 1975

Mogul Billboard on Sunset Strip #2, 1975

“Mogul Diesel”, 1975

Mogul Television Empire, 1976

Moses Mogul Parts the Hollywood Hills, 1977

Crisis in Capitol – 1978

Moses Mogul Receives the 11th Commandment, 1978

The Long March to Santa Monica, 1978

Wandering Moguls Invade the Promised Land, 1979